One of the things that any label exec will tell you is that rhymes and beats aren’t everything. Philly’s Most Wanted should have had it all. Neptunes on the track. A young and avant garde Kelis in the video. But as they rode the “Hard Knock Life” pony like whores on a slow night in Hunt’s Point, “Cross The Border” was the Halloween record of that year: two guys playing Jiggaman dress-up from a town that had long since established it’s own voice. And record buyers just weren’t going for it. Their follow-up single “Please Don’t Mind” conjured a bit of forgiveness in my camp. But just a bit.